From the desk of Nicholas Trevillian
San Diego, California
August 2026 

Hey my friend,

I want to try something a little different in September.

And honestly...

It started with these guys.

I love this photo.

Not because we aall look particularly handsome.

Although...

Not bad, boys. 😂

I love it because these aren't screenshots from Ads Manager.

They're not Stripe notifications.

They're not numbers on a spreadsheet.

They're real people.

Real businesses.

Real clients.

Real families.

And I've had a front-row seat this year watching what can happen when really good business owners finally get a predictable way to put their offer in front of more of the RIGHT people.

On the far right is my client Kevin.  His HVAC company has generated more than $1.5 MILLION in revenue in the first seven months of 2026 using the Facebook + Instagram Ads system we've built together.

Then there are Drew, Josh and Nate.

I recently started working with them on their coaching business.

Our FIRST MONTH together:

25 NEW CLIENTS.

$50,000 IN REVENUE.

And recently I got to spend some time with these guys in person.

Dinner.

Talking business.

Talking about what's working.

Talking about where they're going next.

And I remember sitting there thinking...

Dude. I want to do this again.

Actually...

I want to see how many times we can do it.

So in September, I'm opening up something new.

I'M CALLING IT:

PROJECT $100K IN 90 DAYS.

I'm looking for 7 established business owners.

And for the next 90 days, we're going to have one mission:

GO AFTER AN ADDITIONAL $100,000 IN REVENUE.

That's it.

Not 100,000 followers.

Not 100,000 views.

Not 100,000 likes.

And definitely not 100,000 people watching you point at floating words above your head while some trending audio plays in the background. 😂

REVENUE.

Because I think we've made marketing WAY too complicated.

WE'RE GOING TO USE SOME NAUGHTY WORDS AROUND HERE. 😂

Words the internet marketing world apparently doesn't like talking about anymore...

LEADS. SALES CALLS. OFFERS. CUSTOMERS. CASH.

I know.

Disgusting. 😂

Where are the AI hacks?

Where's the secret ChatGPT prompt?

When do we talk about going viral?

Listen...

I love content.

I use AI every day.

I have a YouTube channel.

I post on social media.

I'm literally writing this to you from San Diego, where there's a reasonably good chance I'll make a surfing video later. 😂

But we're not spending the next 90 days trying to turn you into a content creator.

We're going to focus on the activities that can actually move money into your business.

You need more of the RIGHT people raising their hands.

You need more qualified people entering your sales process.

You need more opportunities to make offers.

And...

This is where things get really advanced...

You need to ask people to buy things. 😂

That's business.

And if you sell a higher-ticket product or service, there is usually a moment where the money gets made.

Maybe it's a sales call.

Maybe it's Zoom.

Maybe you're sitting at someone's kitchen table.

Maybe you're giving an estimate.

Maybe it's a consultation.

Maybe it's a workshop.

Whatever that moment is...

I call it your Conversion Event.

And our job is to put more qualified people into it.

LET'S MAKE $100K FEEL A LOT LESS SCARY.

Let's say your average customer is worth:

$10,000.

To add $100,000 in revenue...

We need:

10 CUSTOMERS.

Let's say you close 50% of your qualified opportunities.

Now we need roughly:

20 CONVERSION EVENTS.

That's it.

Suddenly we don't have some giant mysterious:

“How do I make $100,000?”

problem.

We have a:

“How do we get 20 qualified potential buyers in front of you?”

problem.

Now we're talking.

Because THAT is a marketing problem.

And that's what I know how to help you solve.

HERE'S THE PROJECT $100K PLAN.

We're going to build this backwards from revenue.

STEP 1: YOUR CONVERSION EVENT 💰

Where does the sale happen?

Sales call?

Estimate?

Zoom?

Consultation?

Workshop?

In-home appointment?

We'll identify it.

Then we're doing the math.

Your $100K target.

Average sale.

Customers needed.

Close rate.

Conversion events needed.

Target acquisition cost.

Now we're not guessing anymore.

We have a scoreboard.

STEP 2: CREATE AN OFFER PEOPLE ACTUALLY WANT 🎯

Now we figure out:

Who do you want to help?

What problem are they dealing with RIGHT NOW?

What do they want instead?

And...

What could we offer that makes the right person raise their hand?

Maybe it's a guide.

A workshop.

An audit.

An estimate.

An assessment.

A strategy session.

A consultation.

A lead magnet.

Whatever makes sense for YOUR customer.

And notice...

We still haven't talked about posting 17 Reels this week. 😂

We're building an actual offer designed to generate an actual lead.

STEP 3: PUT THAT OFFER IN FRONT OF MORE PEOPLE 📱

This is where Facebook + Instagram Ads come in.

I don't want you posting and praying.

I want distribution.

We're going to take the right message...

Put some money behind it...

And get it in front of more of the people we actually want as customers.

And you don't need a Hollywood production crew.

I'm actually on an Ugly Ads kick right now.

One of my buddies owns a window-cleaning company.

He recently sent me a bunch of highly polished, trendy, beautifully edited videos.

They looked incredible.

We put money behind them.

And they generated roughly...

jack squat. 😂

So I told him:

“Dude. Go make me an ugly ad.”

He grabbed his iPhone.

Recorded himself sweaty in the back of his work trailer.

Talked directly to his customer.

Made a good offer.

We launched it.

Day one: one customer closed and another opportunity on the books.

Apparently your bank account doesn't care about cinematic color grading.

😂

That's what I want to teach you.

Person. Problem. Offer. Ad.

Get it running.

THEN WE BUILD THE MACHINE.

PROBLEM

↓

OFFER

↓

FACEBOOK + INSTAGRAM ADS

↓

LEADS

↓

CONVERSION EVENT

↓

MAKE OFFERS

↓

CUSTOMERS

↓

CASH 💰

That's Project $100K.

We're going to install that machine into your business...

Then spend the next 90 days working the numbers.

AND HERE'S SOMETHING IMPORTANT...

I WANT TO TEACH YOU TO FISH AND FEED YOU FOR A LIFETIME!

What? Are we going fishing in the next 90 days?

Well, kinda 😂

Ever heard the saying...

"Give a Man a fish and you feed him for a day. Teach a man to fish and you feed him for a lifetime"

Let me explain.

I'm not trying to become your ad agency.

I'm trying to make it so you don't NEED an ad agency.

I want to teach YOU how to run your own ads.

I want to teach YOU how to get leads and customers. 

And even better...

I want to teach your TEAM.

Because if we spend the next few months building your offers, campaigns, lead generation, follow-up and conversion system together...

You own that asset.

Forever.

Nobody can take it away from you.

You don't have to call an agency every time you want to launch something.

You don't have to pay somebody a retainer forever just to know what the heck is happening inside your Ads Manager.

You know how the machine works.

Your team knows how it works.

You know how to fish and what ads to run.

And that's why...

BRING YOUR BUSINESS PARTNER.

BRING YOUR VA.

Your membership isn't just for you.

It's for your team.

You.

Your business partner.

Your VA.

Your office social media gal.

And honestly?

I WANT YOUR VA ON OUR OFFERS + ADS CALLS.

Let me teach them.

Let me show them how to build campaigns.

How to launch ads.

How to monitor them.

How to understand the numbers.

How to build lead forms.

How to help execute your offers.

How to bring problems to our calls so we can fix them together.

Think about that.

Six months from now...

You don't just know how to run Facebook Ads.

Your COMPANY does.

That's an asset.

That's what we're installing.

THIS ISN'T AN ONLINE COURSE.

This is probably the biggest change I've made to my coaching.

Yes...

You get my courses.

You get my trainings.

You get the templates.

You get the replays.

You get all of that.

But dude...

I don't want you joining because you need another course.

You probably have 14 of those sitting unfinished somewhere already. 😂

I want to actually COACH you.

You come onto our calls and say:

"Nick, here's my offer."

Cool. Let's look at it.

"Here's the ad I want to run."

Let's fix it.

"My leads cost $37."

Let's pull up the campaign.

"I'm getting leads but nobody's booking."

Let's find the leak.

"I've got 15 sales calls this week but I'm not closing enough."

Let's talk about why.

"I have an idea I scribbled on a napkin at Chipotle..."

Now we're cooking. 😂

This is real-time coaching on your actual business.

Your actual ads.

Your actual offers.

Your actual numbers.

Your actual problems.

Because sometimes...

ONE idea changes everything.

One offer.

One hook.

One campaign.

One change to your sales process.

One thing you weren't seeing.

That can change the trajectory of a business.

That's the environment I want to create for these seven business owners inside of "Project $100K in 90 Days"

SO WHAT DO I ACTUALLY GET?

MONDAY: BUSINESS + REVENUE COACHING

This is where we zoom out.

Business.

Revenue.

Sales.

Strategy.

Goals.

Bottlenecks.

Whatever is standing between you and where you're trying to go.

THURSDAY: OFFERS + ADS

This is build day.

Bring the campaign.

Bring the ad.

Bring your VA.

Bring the lead magnet.

Bring the offer.

Bring the landing page.

We'll work on it together.

PLUS...

You get the entire $100K Ads Group ecosystem.

Courses.

Trainings.

Templates.

Community.

Call replays.

Future updates.

Everything we've built.

 But again...

The biggest value isn't the library.

IT'S ACCESS.

You're not trying to figure this out by yourself.

NOW LET'S TALK ABOUT THE MONEY.

I wanted to structure Project $100K differently.

Because I could say:

“Cool. Give me $12,000 and let's get started.”

That's what's on my website now. 

But that isn't how I want to do this.

Instead... I'm going to break it up into payments to work with me. 

START WITH $2,000

That's around what you could easily pay an ad agency anyway.

Except after paying an agency this month...

You still need the agency next month.

And the month after that.

And the month after that.

I want to teach you how to own this yourself.

Giving us a ton of time to start launching ads and getting you customers!

Then it's 5 more payments of $2,000...  billed every 30 days,

So here's my thinking:

PUT DOWN YOUR FIRST $2,000. LET'S GO TO WORK.

And our first 30-day target?

GO GET CLIENTS AND REVENUE!

That's the game.

Launch the offer.

Turn on the ads.

Generate leads.

Book conversion events.

Make offers.

Get cash in the door.

And let's go after enough new revenue in those first 30 days that your initial investment has paid for itself before payment number two comes around.

That's the target.

Do I guarantee that?

No.

And if somebody guarantees you that, please keep one hand on your wallet. 😂

Your results depend on your business, your market, your offer, your sales ability, your follow-up and whether you actually implement what we're building.

But I want you to understand how I'm thinking about this.

I'm not trying to collect your $2,000 and send you 47 videos.

I'm looking at the whiteboard thinking:

“Cool. How do we turn this $2K into customers?”

Then...

How do we turn those customers into $10K?

$25K?

$50K?

And ultimately...

HOW DO WE GO AFTER $100K?

That's the project.

AND THEN SOMETHING WEIRD HAPPENS AFTER YOUR 6TH PAYMENT...

Your payments stop.

YOUR COACHING DOESN'T. 😂

Yep.

Read that again.

You make your payments every 30 days. 

And then... after your 6th payment,

YOU'RE IN FOR LIFE!

I'm serious.

When we work together...

We work together for life.

You keep access to the program.

The community.

The courses.

Future versions.

Future updates.

And...

FUTURE GROUP COACHING CALLS.

So yes...

You buy 6 months of coaching...

And end up getting YEARS of coaching!

What coach does that?

Apparently your new surfer business coach in San Diego. 😂

And there's a reason I structured it this way.

I don't want to help you make $100K and then disappear.

What happens when you're trying to add your next $100K?

What happens when you launch a new offer?

What happens when you enter a new market?

What happens when your business grows and now the problem is getting from $1M to $2M?

Come back to the call.

Let's work on it.

I want to know you.

I want to know your business.

I want to watch this thing grow.

That's how I operate.

NOW... AM I PROMISING YOU'LL MAKE $100K IN 90 DAYS?

No.

That's our target.

Not a guarantee.

Every business is different.

Every market is different.

And you still have to do the work.

What I CAN promise you is what we're going to focus on.

We're not spending 90 days obsessing over followers.

We're focusing on:

LEADS.

CONVERSION EVENTS.

OFFERS.

CUSTOMERS.

REVENUE.

The naughty words. 😂

And every week we're going to look at what's happening.

How many leads?

What did they cost?

How many appointments?

How many showed?

How many offers?

How many sales?

How much cash came in?

What's working?

What's broken?

What do we do next?

That's coaching.

WHO AM I LOOKING FOR?

I'm only taking 7 businesses for September.

And I want the right seven.

Project $100K is built for an established business owner with a proven higher-ticket product or service.

Ideally:

✅ Your product or service is $2,000+

✅ You already have happy customers

✅ You have proof that what you sell works

✅ You can handle more business

✅ You're good at what you do

✅ You know that if you could get in front of more qualified prospects, you could close more business

✅ You're willing to spend at least $25-$50/day testing paid ads

✅ You're willing to implement

And...

YOU ACTUALLY WANT MORE CUSTOMERS.

Important detail. 😂

THIS PROBABLY ISN'T FOR YOU IF...

You're starting your first business.

You don't know what you sell yet.

You have no proof your offer works.

You're selling a $27 product.

You refuse to spend money on advertising.

You don't follow up with leads.

You hate selling.

You want me to wave a magic Facebook wand while you disappear for 90 days.

Or you're looking for another course to watch someday.

That's not what this is.

WHY SEPTEMBER?

Because there are four months left in 2026.

Four months is a LONG time in business.

I don't care what happened in January.

I don't care how Q1 went.

I don't care if summer was slow.

We have time.

Time to launch.

Time to test.

Time to generate leads.

Time to make offers.

Time to close customers.

Time to have a record month.

Time to finish Q4 with momentum.

And time to walk into 2027 with a completely different business.

That's why I'm doing this now.

SO... WANT TO BE ONE OF THE 7?

There's no calendar link.

You're not scheduling some awkward “discovery call.”

YOU APPLY.

THE APPLICATION IS AT THE BOTTOM OF THIS PAGE.

Tell me about your business.

Tell me what you sell.

Tell me what your average customer is worth.

Tell me what you're doing in revenue.

Tell me how you're currently getting customers.

And tell me what another $100,000 would mean to your business.

I personally want to review these.

Because I don't want seven random businesses.

I want seven where I look at the math and think:

“Oh dude... we can BUILD something here.”

If that's you...

Apply below. (application is at the bottom of this page)

PROJECT $100K IN 90 DAYS

7 BUSINESS OWNERS.

90 DAYS.

ONE TARGET.

+$100,000 IN REVENUE.

Get started with $2,000.

Bring your team.

Build your Dream Client Leads Machine.

Learn how to run your own ads.

Go after your first batch of revenue.

Then let's spend the next 90 days seeing what this machine can do.

And when your payments are finished?

YOU'RE STILL HERE.

Because when we work together...

We work together for life.

I believe in you.

Nicholas (Nicky T) 

P.S. One more time because I know this sounds a little nuts:

Yes, your business partner and VA can come with you. They are included in your membership.

Yes, I'll help teach your team how to run the ads.

Yes, we're going to work on your actual business, not hypothetical case studies.

Yes, you start with $2,000 down! Then payments are every 30 days. 

Yes, our first target is to go generate enough new revenue to cover that initial investment.

And...

Yes, when your 6th payment is completed, you keep your lifetime membership and access to future group coaching.

So you invest $12,000 total... then you have a system to take and use for years to add revenue to your business! 

What's one deal worth to you? Probably $5K-$10K. So do you think I can teach you how to get 1-2 clients to pay for your initial investment? That's the big idea! Get your cash back then everything is profit after! 

I don't want to be another course you bought.

I want to be your business coach for years, add a ton of revenue to your business and help you achieve all of your goals and dreams. 

If that's you and you're ready to build... fill out the application below.